Pollitt & Partners

About us

We are Pollitt & Partners.
We believe great partnerships make great work.

We’re an independent creative agency, 30-years strong, with a fixation on design excellence and captivating brand narrative. It’s reflected in the work we create, and by the awards we’ve won.

We’re driven to craft compelling concepts that surprise and delight. Our talented team of 45 are experts in design, digital, content and keeping our clients happy.

We believe great partnerships make great work. To us, they’re everything. A commitment to our clients, our employees, the companies we work with, and to you.

Together we can be creative, we can be ambitious, and we can make work we’re proud of. Together, we are Pollitt & Partners.

Recent projects

Current opportunities

We’re always on the lookout for talented, passionate people to join our growing team. Right now, we’re looking to fill the following positions:

Latest news

Get in touch

Office

9–10 Floral Street
London
WC2E 9HW
T. +44 (0)20 7379 6709 hello@pollittandpartners.com

New business

Press enquiries

Map

Influencer Marketing

From the rise of YouTube Vloggers and Instagram stars, to the decline of TV and traditional advertising models #InfluencerMarketing is an exciting new take on ‘who owns brand’ and the relationship between brands and their audiences.

As the first of our Brand New Thinking events – designed to stimulate new ideas and fresh perspectives – we explored the topic with an expert panel, chaired by our Trustee Clare Fuller.

Reaching back into the origins of Influencer Marketing, Sean Davey (Partner & Strategist) argued that history is cyclical and influencers through the ages have included door-to-door salesmen, celebrities, advertisers and people posting on review sites. Exploring what brands can learn from influencers, Sean’s view was that trust, relevance and ‘finding your tribe’ were all key factors.

Sharing a first-hand perspective was Craig Neale, who talked about his experience working with YouTubers to promote the Harry Potter studios, then driving Sky’s social media spend, and finally launching his own YouTube channel CraigTV. Craig emphasised the role of authenticity, and how influencers understood that they don’t ‘own’ the social media space they occupy, but have to create value for their audience to justify being there.

Olivia Morris, Editor at Orion Publishing Group, talked about her experience working with celebrities such as ‘The Body Coach’ Joe Wicks, and how publishers are tapping into influencers to drive wider engagement with books. Olivia’s view was that the social media buzz and injection of energy that working with influencers has created has a positive ‘halo’ on other authors and titles, and should inspire other industries.

Finally from a more ‘corporate’ perspective Patrick Fuller talked about his experience as a Director of Haymarket, where he led the acquisition of the PistonHead community. Patrick relayed his fears at the time of how a heavily engaged community could abandon the platform Haymarket had acquired, and how they worked with the key influencers to avoid this and instead build it into the thriving community it continues to be today.

Thank you to everyone who attended- we look forward to seeing you at our next Brand New Thinking event!

“It’s sometimes difficult to think outside the box, especially when you work in-house and in one industry, the Brand New Thinking talk was a great event with an insightful and interesting panel. It allowed me to stop, reflect, rethink and question traditional marketing channels that we’re ‘trained’ to rely on, and explore the question how else can we effectively push through noise to get buyers to interact with us? I can’t wait for the next one!”

To top © 2015 Pollitt & Partners Limited. Registered office 9-10 Floral Street, London, WC2E 9HW.
Company registration number 01565398.
Registered in England.