A considered offer
Urban professionals want more from their homes. They want to live in the city centre, but they don’t want to compromise on service, amenities or space. They’re hard workers and want somewhere to put their feet up at the end of the day. Enter Inhabit. They’ve created a service specifically for this audience, considering their lifestyles and needs.
We worked with the client to create the brand strategy and identity, while also helping with the research. Conducting a series of in-depth audience focus groups and workshops in each city we helped to clarify how things like regional needs, interests and diversity have a big impact on how the service needed to communicate. We then crafted the overarching brand proposition ‘considered home’, providing the foundation for the identity and first phase of brand communications.