Brand New Thinking #4
Last week we hosted our fourth Brand New Thinking event, with about 100 people from a range of creative and commercial backgrounds joining us at the Wallacespace in Covent Garden to discuss what it means to be and to do “good”.
With our audience swelling to more than twice the size of previous events, we facilitated an interactive discussion for 100 people on a topic that clearly resonates with so many of you. It was as animated (noisy) as ever. Three fantastic speakers helped inspire us – Simon Coley, Co-Founder and Creative Director of Karma Cola; Alex Kenmure from GoodGym and Susie Lawrence who is a business coach and psychologist, and founder of Runway Consultancy.
It’s not the job of Brand New Thinking to pretend we’ve found one clear, simple conclusion – and the question of how brands, businesses and consumers can do good is clearly a much bigger, on-going dialogue. We’ve not got a nice neat answer for you here, but what we can say is that it was inspiring and encouraging to kickstart this concept in a room full of creative, interesting people – who felt genuinely committed to taking ideas away and doing their bit to make the world around us a better place.
If you’d like to get involved and look at how your brand or business can do more good – whatever that might mean to you – then drop us a line at firstname.lastname@example.org, and we’d love to come and have a chat.