Founded in 1987, we are a brand agency 100% owned by the people who work here. We collaborate with our clients to define, create and activate their brands.
It’s not just the beautiful brands we create, it’s the insight behind them that pushes our work further, as we weave it through all visual and verbal expressions.
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At a towering 348 metres, Vista is set to be the third tallest skyscraper in Chicago.
Commissioned by our client, Magellan Development Group, it has been designed by internationally acclaimed architect Jeanne Gang, and her firm Studio Gang.
The ‘No Parallels’ brand idea is an allusion to the tower’s form, inspired by the geometry of gem stones, and the super-luxury residences on offer. As part of a wider launch campaign, we made a short film about the architect and her inspiration.