Not leaving, ever.
As part of our work with Capco and KFI on their transformation of Lillie Square, this premium residential development is now home to the most anticipated residents-only club in London, The Lillie Square Clubhouse.
Being Lillie Square, this was never going to be an ordinary members club experience. It needed the right lifestyle campaign to announce the launch. The culmination of years of careful planning, our creative work needed to fit in with their main master brand idea, Beyond Compare and hero 18,000 sq ft of gym, spa, dining and private cinema space.
We partnered with one of our great photographers, Iain Lewis, to create a lifestyle campaign focussing on the idea, You’ll never want to leave home again. Designed to capture three perfect moments of Clubhouse life: jumping into your cool turquoise pool, the delicious feeling of a spa treatment, and that burst of laughter watching your favourite new movie (in your own private cinema).
With all of this at your feet, seriously, why would you ever want to leave home? We wouldn’t. You’ll find us in the spa.