When consumers are bored of the High Street, retailers and brands have to work together to deliver something more innovative and engaging.
This summer, just off Oxford Street, you’ll find a new kind of shopping experience. One powered by sustainable energy – and actively exploring ideas that will shape the future of retail.
Welcome to Bird Street. The world’s first “smart street” is the result of a collaboration between the New West End Company and Transport for London, and we teamed up with co-retail brand The Dandy Lab to take over a retail pod and create a new brand experience.
The pod’s origami-inspired exterior was created by Harry Dobbs Design, whilst Pollitt & Partners and The Dandy Lab channelled lifestyle magazines to create the inside, styled as a live photoshoot with a pegboard design.
Crafted by architect Emily Priest, it increases the power and play of the edit, allowing us to constantly curate and update the brands on display. Everything that appears can be experienced in a very tactile way, helping it to be memorable, create intrigue, and reasons to return.
Inside the pod there’s a selfie mirror by Clicksys – which allows shoppers to appear on the cover of The Dandy Lab Edit, and share their selfie on social media. Outside you can interact with Bird Street’s sustainable technology including flooring from Pavegen that turns footfall into energy (and birdsong) and an air filtering bench created by Airlabs.
Bird Street is located here, near Selfridges and St Christopher’s Place.