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PRS are three initials that can’t express the full potential of a new approach to renting. The Private Rented Sector is experiencing huge growth, but many new schemes don’t fully communicate their advantages to potential tenants.
Working with our client, Inhabit, we have created a strategic thought piece to help steer brands to success in the PRS sector. Conducting interviews, group research and leading the strategy we looked at the present market, customer understanding and expectation.
While PRS is not a new thing, it is changing in a way that could be beneficial to both tenants and property developers. With this piece businesses can start to get a better understanding about what an effective brand for this new era might be like.
The full document is available below for download. For more information, or to discuss further, please contact Jonty Roots: jonty.r@pollittandpartners.com