We’re finally able to bring you the lifestyle film we created for residential development Lillie Square in Earls Court. Supporting our wider campaign, you’ll never want to leave home again, we made the film specifically for an overseas audience, taking a look at three moments of life in the Lillie Square Clubhouse. All 18,000 gorgeous feet of gym, spa, drinking, dining and private cinema. It’s so lovely in fact, they’ve even made room for your own wine cellar.
So here we have it: the pleasure of a cooling dip, the touch of a spa treatment, and the thrill of watching a film in that private cinema. We knew every colour, detail and shot should represent the luxury and service intrinsic to the entire Lillie Square development.
It was a bit of a landmark moment in the life of the development, too, as the first ever lifestyle led campaign for Capco. Having only used CGI up to this point, putting beautiful people in brought the whole thing to life just that little bit more and gave us space to add emotional value.
In addition to the two-minute spot, we’ve just released a making-of film, for a good old nose into how we work, who we work with – a tiny glimpse into us and what we get up to on shoot week.
Perry Mason, Digital Director
Brett Kellett, Senior Designer and Art Director
Jack Rogers, Motion Designer
Julie Donfrancesco, Senior Copywriter
Charlotte Magidson, Account Manager
Harriet Thomas, Account Manager
Rachel Glover, Account Executive
Iain Lewis, Photographer
Dust, Video Production