Founded in 1987, we are a brand agency 100% owned by the people who work here. We collaborate with our clients to define, create and activate their brands.
It’s not just the beautiful brands we create, it’s the insight behind them that pushes our work further, as we weave it through all visual and verbal expressions.
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A2 Dominion New Homes needed their own distinct identity to break into the private housing sector. It had to work for a massive audience, from single buyers, to rental and shared ownership, and be flexible enough to work across the overall brand and development sub-brands.
Working with A2 Dominion, we developed the name FABRICA, supported by the brand idea ‘better ways to live’. It captures their commitment to high-quality interior design and architecture, as well as FABRICA’s sustainable approach. This brand idea shaped the warm, informative and eloquent tone of voice and guidelines, a ‘brand toolkit’ and the corporate website. For the website we created flexible templates, enabling the client to be consistent across future development brands, whilst keeping design costs to a minimum.
The FABRICA website received an incredible 12,900 unique visits in the two weeks following launch, and was shortlisted for a Property Marketing Award 2015 .