Founded in 1987, we are a brand agency 100% owned by the people who work here. We collaborate with our clients to define, create and activate their brands.
It’s not just the beautiful brands we create, it’s the insight behind them that pushes our work further, as we weave it through all visual and verbal expressions.
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After an initial kick-off session for a new website for M&C Saatchi Performance, we identified the need for a stronger brand to communicate effectively who they are, what they do, and their passion and expertise in the field of performance marketing.
Following workshops with key stakeholders in the business, we distilled our insights to arrive at the brand idea ‘the minds behind the machines’.
We created a stronger tone of voice guideline, based on the straightforward language of the internet, to help them speak clearly about their complex business offer. With visual assets including RGB colours palette, GIF-like animations and screen-sized image crops, this bold brand was first brought to life in the form of their new website which launched in October 2019.
Check out the full site here: www.mcsaatchiperformance.com