The Saint Martins Lofts
The creation of 13 loft-style apartments in the prestigious Central St Martins building on Charing Cross Road, was a landmark venture for Aquila Holdings.
Our strategy for this project was to focus on the fascinating history of this site, building a luxury brand of well-located and welcoming apartments – a desirable place to live.
With curated artworks from Central Saint Martins alumni, archived imagery from over 100 years of creative heritage, and photographs of the initial building works, we built the story of the development. Using still life photography to illustrate local amenities was an unconventional approach, perfect for this cool, quirky building.