St John Ambulance
St John Ambulance is the leading UK first aid charity. Their work is vital, providing the general public with simple but life-saving first aid skills to use in everyday life.
Working closely with the St. John Ambulance team to completely understand the brand, we developed a new proposition and visual language for them. The new brand took its inspiration from the charity’s most visible elements, paramedic uniforms and ambulances, to create a striking and flexible identity that was also easy for their in-house team to use.
Since the rebrand we’ve been appointed as brand guardians and continue to help the St. John Ambulance team go from strength to strength. One of the first implementations of our new brand, ‘The Chokables’ campaign by BBH to date has saved 42 young lives from choking to death.