The Kitchen Garden
Nova Food – From thoroughfare to summer festival.
If you haven’t already picked up a latte & Crosstown Donut or met your mates for after-work cocktails in one of Nova Food’s 19 restaurants, bars and al-fresco kiosks, then chances are you haven’t been doing London properly. This summer, Landsec transformed the outdoor space linking all these dining experiences into The Kitchen Garden, a foodie festival with a botanical heart that celebrates summer and all of Nova Food’s culinary delights. There was a centre stage, a secret garden and even some mellow shed sessions.
We created the identity using striking graphics to bring in colour, brightness and summery vibes. Combining plant-based illustrations with garden produce, we gave it a playful tone of voice so it got plenty of standout.
The Kitchen Garden at Nova Food ran from 20th August – 8th September 2018.