Pollitt & Partners

About us

Founded in 1987, we are a brand agency 100% owned by the people who work here. We collaborate with our clients to define, create and activate their brands.

Our approach

It’s not just the beautiful brands we create, it’s the insight behind them that pushes our work further, as we weave it through all visual and verbal expressions.

Talk to us about:

— Branding
— Strategy
— Design
— Digital
— Content
— Experience

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Recent projects


We’re always on the lookout for talented, passionate people to join our growing team. Send your portfolio/ CV and covering letter to hello@pollittandpartners.com

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Get in touch


91 Wimpole Street
T. +44 (0)20 7379 6709 hello@pollittandpartners.com

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Tonic Housing

Over one million LGBT+ people in the UK are aged 55+ and yet there are no LGBT+ affirming retirement communities. Tonic is a charity and housing association, set up to address this, and ensure older LGBT+ people can live out their lives openly, honestly, happily and healthily – because no one should have to go ‘back in the closet’.

We collaborated with Tonic to define their story, and bring it to life through a new Brand Identity, built around the idea “This is how we live our lives out”. The identity celebrates the fact we all come in different shapes and sizes, using a font with flexible weights.

We introduced an equally diverse colour palette, whilst trying to avoid any obvious clichés. Finally we worked with Tonic on their messaging to ensure that they off-set the seriousness of their mission with a tone-of-voice that is always personal, and focusses on the positives they are working to make possible.