We’re a brand consultancy. We think differently for people, developing imaginative insights and effective creative. That’s brand new thinking.
It’s not just the beautiful things we create, it’s the purpose behind them that pushes our work further, as we weave it through all visual and verbal expressions.
Talk to us about:
— Strategy and insight
We’re always on the lookout for talented, passionate people to join our growing team. Right now, we’re looking to fill the following positions:
Chicago’s skyline has a new icon, designed by world-renowned architect Jeanne Gang. It’s the third tallest tower in the city, and the first to have the backing of Asian investors. Based on a natural crystal formation called a frustum, the building is a visual spectacle and an awe-inspiring addition to the heights of the windy city. Working closely with clients Magellan Development Group and Dalian Wanda Group, we created the proposition, name, brand and sales materials for this ground-breaking tower. As a landmark development the project needed to appeal to an international market beyond its American home, so that was the focus of our campaign.
The proposition ‘No Parallels’ articulates just how peerless the building is, while our design reflects the dramatic crystalline forms that inspired Jeanne Gang. In partnership with other companies we were involved in every aspect of creative from the interior design to the sales centre. Already, the development is over 25% sold, an incredible result only four months into the launch campaign. Not bad for our first job in Chicago.